Some of our shownotes contain affiliate links, which means we make a small commission if you click our link and make a purchase. Thanks for supporting our podcast!
Listen to Episode 025, Niching Down for Freelancers: How to Choose + Build Your Signature Specialty
- It’s okay if you haven’t completely niched down yet. If you aren’t ready to niche down, be clear about what your client needs and the problems you solve for them.
- Niching down takes time – listen closely to what your clients need, and figure out what is underneath that need.
Benefits to niching down
- You master your expertise.
- Save money on tools.
- You develop your process and you become more efficient with your client journey, which gives your client a better experience.
How to niche down
- Do an audit of the time you are spending on business tasks, your revenue, and business expenses.
- Note what service you are the most excited about providing to your clients.
- Once you choose what to focus on, start writing down your process – use Gloo or draw it out on paper.
- Once you figure out your process, start positioning yourself in your niche. Update your social media bio and email signature to make it official!
- Create content that positions you as the expert – tutorials, pieces from your portfolio, behind-the-scenes.
- Reach out to past and current clients about the change in your services.
- Create a financial cushion in your business, so you can shift your priority away from just getting a paycheck.
- You have to get out of survival mode before you can effectively niche down.
Building your signature service
- Write down what you want to offer and the different stages you are taking your customer through. You can also use this information to come up with a la carte options.
- Create a target customer avatar and have conversations with real people who fit that profile.
- Build the marketing journey that leads from meeting you to becoming your client
- When you niche down it’s easier for people to refer you because they know what you do and they know you can do it well.
Show Notes and References
- How to Use Elementor for WordPress
- Episode 5: In-Person Networking for Freelancers
- Dubsado – the HCS-approved CRM for freelancers!
- GlooMaps – visual sitemaps tool
- Profit First by Mike Michalowicz