025. Niching Down for Freelancers: How to Choose + Build Your Signature Specialty

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Listen to Episode 025, Niching Down for Freelancers: How to Choose + Build Your Signature Specialty

Key Takeaways

  • It’s okay if you haven’t completely niched down yet. If you aren’t ready to niche down, be clear about what your client needs and the problems you solve for them. 
  • Niching down takes time – listen closely to what your clients need, and figure out what is underneath that need. 

Benefits to niching down 

  • You master your expertise.
  • Save money on tools.
  • You develop your process and you become more efficient with your client journey, which gives your client a better experience. 

How to niche down

  • Do an audit of the time you are spending on business tasks, your revenue, and business expenses.
  • Note what service you are the most excited about providing to your clients.
  • Once you choose what to focus on, start writing down your process – use Gloo or draw it out on paper.
  • Once you figure out your process, start positioning yourself in your niche. Update your social media bio and email signature to make it official!
  • Create content that positions you as the expert – tutorials, pieces from your portfolio, behind-the-scenes.
  • Reach out to past and current clients about the change in your services. 
  • Create a financial cushion in your business, so you can shift your priority away from just getting a paycheck. 
  • You have to get out of survival mode before you can effectively niche down.

Building your signature service

  • Write down what you want to offer and the different stages you are taking your customer through. You can also use this information to come up with a la carte options.
  • Create a target customer avatar and have conversations with real people who fit that profile.
  • Build the marketing journey that leads from meeting you to becoming your client
  • When you niche down it’s easier for people to refer you because they know what you do and they know you can do it well. 

Show Notes and References


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