Episode 002: Things We Wish We Had Known When We Started Our Freelance Businesses

There’s no one way to start a business! But everyone encounters roadblocks and speed bumps on their path to success. In this episode, we talk about things we wish we had known when we started our business – from getting clients, to money mindset, and even multi-tasking. Spoiler alert: we think multi-tasking is the worst thing ever.

Listen to Episode 002, Things We Wish We Had Known When We Started Our Freelance Businesses

Listen on: iTunes / Spotify

Key Takeaways

Getting Clients

  • Leverage connections from your personal network when you are just starting out.
  • Don’t waste your time on low-paying jobs. It’s better to hold out for jobs that are worth your time.
  • There are so many ways to get connected with people who are willing to pay you what you are worth.
  • Don’t waste your time on freelancing platforms. They don’t have a lot of high-quality work, and they take 20% of your rate.
  • Niche down instead of saying yes to everything. You become an expert so much faster, and it’s a lot easier for people to tell exactly what you can do for them.

Energy and Time-Management

  • Working around the clock is so unsustainable and against every reason to become self-employed in the first place.
  • If you are not managing your time properly, things are only going to get more overwhelming as your business grows.
  • Being busy all the time is so not cool anymore.
  • Your yes should be sacred, and you have to say no to a lot of stuff in order to protect your energy and your time. When you make your yes sacred, you make your work sacred.

Money Mindset

  • Every single insecurity around money is projected and amplified into your business.
  • Entrepreneurs have to create a healthy relationship with money or your business will not succeed.
  • Money is neutral, and we are conditioned to think of it as a bad thing.
  • Some people are savers and some are spenders. It’s best to know which way you tend to swing, so you can start balancing yourself out with the way you manage money in your business.


  • You don’t have to have every single thing set up immediately. Start small and let your marketing grow as your business grows.
  • Think big but start small.
  • Marketing doesn’t have to be sleazy unless you make it that way. Your service relieves someone else’s headache. People deserve to know that you are awesome.
  • Interpersonal connections are huge. Make an effort to connect with other online business owners, because they can open doors to opportunities.
  • Marketing doesn’t have to be this huge complicated thing. It’s as simple as getting the word out, even if it’s just to a few people at first.

Show Notes and References

  • Episode 1 – We joke about how Francesca started her business juggling 13 clients, which was also mentioned in Episode 1!
  • Mel Judson – Krista’s website design & branding mentor!
  • Toggl – We talk about the time tracker Toggl, which is a great way to keep yourself from hopping around from task-to-task, and it helps you keep track of how you are spending your workday.


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