011. Marketing for Freelancers, Part 5: Lite Email Marketing

In this episode, we are calling out every person who has complained about the social media algorithm before. We’re talking about how to build a relationship with your current clients through email marketing. Email marketing is the only way you can collect followers on a platform that you own, plus it will be full of people who really care about your business – people are really selective about who they let into their inbox! 

Listen to Episode 011, Marketing for Freelancers, Part 5: Lite Email Marketing

Key Takeaways

  • Why build an email list?
    • Your email list is the only way you can collect followers on a platform that you own. 
    • Your email list is people who really care about your business. People are really selective about who they let into their inbox. 
    • The email inbox is sacred. People sign up for email lists with an intention. 
  • Step 1: Build a welcome sequence.
  • Step 2: Establish who your dream client is. 
  • Step 3: Establish what the dream client’s current reality is. 
  • Step 4: Establish the desired result that you can bring to that client. 
  • Step 5: Outline the steps between the current reality and desired result. 
    • Create an offer for each of those steps
      • Bring them in with a blog post, then offer lead magnet that leads them into your email sequence.
  • Step 6: Once you have your welcome sequence and newsletter set up, start tagging your email subscribers to collect information around which subscribers are interested in which topics.
  • Look at what other businesses are doing that work and incorporate that into your own email marketing strategy. 

Show Notes and References

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